Dunkin’ Donuts and Mister Donut

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By   Michiko Yamashina

Do you like Dunkin’ Donuts? I bet you often go to Dunkin’ to have breakfast or coffee, or you sometimes buy a dozen of donuts for your family or your colleagues. Are you also familiar with Mister Donut? I assume that some of you may be nostalgic about Mister Donut. I would like to introduce to you the history and some little-known trivia about both of these doughnut chains.

Dunkin’ Donuts was founded by William Rosenberg in Quincy, Massachusetts in 1950, and today, it is a global American doughnut company with 6,000 stores in 29 countries, except in Japan. Mister Donut, on the other hand, was founded in 1956 by Harry Winokur, who was a relative of Rosenberg. Actually, Winokur ran Dunkin’ Donuts with Rosenberg, but he left Dunkin’ Donuts and created his own doughnut chain because of a conflict he had with Rosenberg’s management policy.

Both donut chains grew rapidly, but Dunkin’ Donuts acquired Mister Donut in 1990, so now almost all Mister Donut stores have changed their names to Dunkin’ Donuts, and Mister Donut no longer exists anymore in America. However, before Mister Donut was acquired, both Dunkin’ Donuts and Mister Donut had started to do business in Japan in the 1970’s. Dunkin’ Donuts was run by a food company, Yoshinoya, which mainly provides a meal known as beef rice bowl. Mister Donut was run by a cleaning company, Duskin, in Japan. Dunkin’ Donuts failed in Japan and withdrew, but Mister Donut succeeded and dominated the doughnut industry in Japan. Even now, Mister Donut continues to be the most popular doughnut chain in Japan, even though you can’t find it anymore in America. On the contrary, you can’t find any Dunkin’ Donuts in Japan, even though it is the world biggest doughnut chain.

The name of Dunkin’ Donuts comes from the custom of Americans who eat doughnuts by dunking them into (‘dunkin’) milk or coffee. It is said that Clark Gable introduced this way of eating donuts in the movie “It Happened One Night.”

Dunkin Donuts provides doughnuts and coffee with no charge to police officers who are wearing uniforms. How generous they are!! But actually, it is a clever idea to help them maintain security at their stores. Since many Dunkin’ Donuts stores stay open at night, the employees and customers are often concerned about their security, but if police officers often come to visit the stores to get free doughnuts and coffee, their security is assured. What a good strategy!! They help to secure their stores by giving police officers doughnuts and coffee!!

Mister Donut also uses interesting strategies to increase the number of customers they have. The stores provide point cards to customers, and when the point card is filled with stamps, the customers can obtain original products, such as cute bags, dishes or lunch boxes. Besides doughnuts, they also provide dim sum in the stores. Thus, Mister Donut is a popular place for teenagers to have a casual lunch.

Dunkin’ Donuts and Mister Donut have their own different policies and grew their businesses in different ways. Next time, you go to a doughnut store, think about their strategies and history, which might make you more interested in tasting the doughnuts!

=> This article was reviewed by Dan Ethe

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14 Comments

Filed under Gastronomy

14 responses to “Dunkin’ Donuts and Mister Donut

  1. It’s a very interesting story, Michiko! 😉

  2. I’ve never been to Mister Donut. Is it better than Dunkin’?

    • Anonymous

      I prefere Mister Donut because the donuts has less calories and light tast. There are also original donuts like green tea donuts or mochi donuts.

  3. Anonymous

    Worked at Mr donut when I was yourger, sure miss the white cream filled long johns. Wish I hade rec

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  5. Doug

    I grew up inPeoria. Illinois. Mister Donut was wonderful. Went to. Dunkin Donut in New Jersey and comparing the two at that time — Mister. Donut seemed superior. However can only find Dunkin today so I go there Best coffee !!!! Donuts good as well So long to the days gone bye

  6. Rick

    I also worked at Mr. Donut in Springfield, Illinois. Owned by a man named George Fuiten.. Absolutely loved the job, and George and his family were the Greatest people.. Might find a donut here or there not too bad, but nothing like the apple fritters and of course the long johns. Yes, that is nostalgia, where I had my first full time job, meeting girls, making money, friends. Just a most excellent time in life, and a Great place to work. Thanks George and Mr. Donut.. Miss You Both

  7. this is my report about mister donut to our franchising

  8. ok. tnx for the info guys .. ilike it 🙂

  9. Jomar

    Interesting story. I hope someone can help me. I will make a research about the comparison of Dunkin’ and Mister Donuts but I am still thinking but comparison should I study? Thanks , I hope someone can reply

  10. Dee

    There’s still a mister donut in Godfrey, IL, just went there yesterday. So you can still find one in America anyway. Much better than dunkin donuts!

  11. I am reading this inside a mister donut, located in Alton, Illinois…

  12. Anonymous

    ありがとうございました❗
    結構気になってたので助かりました。

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